If you’re not fully maximizing your website you’ll be missing out on new subscribers.
There are many ways to capture a visitor to your website, and turn them into a new subscriber, but if you’re not fully using all of the strategies available to do so, then you’re going to be missing out on filling your pipeline with potential clients and customers.
In this article I’m going to be sharing three very simple ways you can fully maximize your website so that you capture more visitors who come to your website.
Driving traffic to your website is only one side of the coin; once you’ve got visitors there you then need to get them onto your list!
Having a sign-up box on your website detailing your ‘free taste’ in exchange for your visitor’s name and email address is one way that you can do this, but deciding WHERE to place your all-important sign-up box for maximum impact is also just as important.
Depending on whether your page is a sales page, an information page, or some other type of web page will determine the strategy you use for enticing your web site visitors to sign up to your list.
I’d like to share three different, but very effective, sign-up page strategies with you.
1. At The Top Of Every Web Page
Your sign-up box should appear at the top of every single webpage on your website – the top right-hand corner has been researched to be the most effective place to put this. Or another place is at the top of the right sidebar, if you’re using a WordPress blog.
Why do you need to this?
Because you never know where someone will enter your website from. As your site grows and more pages/posts get added, it will be getting picked up by the search engines for different terms or key phrases – and they might be phrases that aren’t on your home page, but on one of your other pages instead.
Someone could enter your website and leave via the same page (in other words they don’t stop to look around), and if you haven’t got a sign-up box on that page, you’ve got no chance of getting their name and email address – and they won’t know you offer a ‘free taste’.
2. Using Exit Grabber/Popup Software
Another sign-up strategy that I’ve been using for many years Exit Grabber software. This is a clever piece of software that knows when a visitor is about to leave my website and only pops up just before they leave.
The popup box reminds a visitor not to leave without first grabbing their free gift, whether that’s a report, checklist, tip sheet, or some of kind of gift that you’re offering in exchange for a visitor giving you their name and email address.
Again, if you’re using a WordPress site there are many different exit grabber/popup plugins that you can use — both free and paid.
3. Adding A PS To A Sales Page
Internet marketers have done their research and the conclusion is that a lot of visitors to your sales page are going to scroll straight down to the bottom of your sales page first to read your PS’s!
So, if the first two strategies aren’t suitable for a particular page on your website or one of your sales pages, be sure to include a PS that tells your visitor what your ‘free taste’ is. And rather than include the sign-up box in the PS, provide a hyperlink that takes them to your sign-up page.
All three sign-up page strategies offer something slightly different, depending on your particular web page, and are very effective for ensuring that your website visitors don’t just leave your website without first signing up for your free offer.
So once you’ve got traffic coming to your website ensure that you’re capturing your visitor’s information by implementing at least one of the three different strategies I’ve shared with you today.
© 2017 Tracey Lawton Training & Consulting LLC
Where are you struggling with your list building? Post in the comments below; I love to help!