This simple strategy can add hundreds of new subscribers to your list … practically overnight!
And it’s a very simple, yet low-cost marketing strategy that you can implement on a regular basis to reach your target market. Plus you’ll have the advantage of you being able to interact with your audience – they’ll be able to hear your voice and you will become more ‘personable’ to them.
So what is this amazing online marketing strategy?
Hosting your own teleclass!
Just some of the reasons why teleclasses are so popular are:
- They show off your expertise
- Easy to set up
- Fun to host
- You get to interact with your target market
- Build your list a.k.a. your online community
But a couple of the downsides, and probably why many solopreneurs don’t take advantage of this simple marketing strategy, is that:
- You need to spend some time preparing the material and organizing the event.
- It can seem a bit daunting if you’ve never hosted a Teleclass on your own before.
I’ve been hosting teleclasses for YEARS!!!! I love doing them, for all of the reasons mentioned above. And, of course, over the years I’ve got the system down to a fine art. So what I’d like to do today is share with you my top 7 simple steps for organizing your own teleclass so that it’s fun, brings you a TON of new subscribers, and gets you interacting with your audience.
Step 2 – Decide on a format – will it be a teleclass or a webinar? How long will the event last for? If this is your first time at hosting an event – keep it simple – 25 minute presentation (which includes your introduction) and 20 minute open Question & Answer session (which also includes your offer and closing statement). Make it as easy for yourself as possible.
Step 3 – Decide on a date and time. Pick a date and time that is most convenient for you to host the teleclass. Just because a lot of teleclasses seem to be hosted in the evening, doesn’t mean this is when you have to host yours! Mine are usually hosted late morning because this fits my schedule best. Also consider the different time zones too.
Step 4 – Book the line. Create an account with your teleconference company and schedule the call. Make sure that your teleconference company has conference recording capabilities.
Step 5 – Prepare your marketing materials. Create your sales page, autoresponder sequence, and promotional emails. Make sure on your sales page you let the participants know that by signing up they’ll also receive a copy of your newsletter.
In your autoresponder sequence be sure to include all the call-in details (and on any subsequent broadcasts you send out).
Step 6 – Announce it. Announce your Teleclass to your subscribers and post to the various Teleclass announcement sites and your networking groups. Create a list of places where you want to post to and use this as a checklist to ensure you get everywhere covered.
Step 7 – Record your Teleclass (this is essential). Not only will it encourage sign-ups – even if they can’t make the live event they’ll get the recording – but it also gives you the opportunity of repurposing your material. You can turn your recording into your ‘free taste’ on your website, a bonus product, or add a workbook to it and sell it as a for-fee product.
And on the day of the event:
- Ensure you send out a reminder on the day of your call.
- Dial in to your teleclass at least five minutes before it’s due to start. People do dial in early, and you want to be there to greet your participants as they turn up.
- Have your class notes all written out and in front of you, along with teleclass timings.
And most importantly, remember: you are the expert. You know something that your participants don’t, and they have come along to learn from you. That thought alone will stop the nerves… I promise!
That’s it! In just seven simple steps you can be on your way to hosting your very first teleclass.
What’s your biggest question about hosting your own teleclass? Let me know in the comments below … and I’ll answer you!
© 2017 Tracey Lawton Training & Consulting LLC