Test, Analyze, Course-Correct

Test, Analyze, Course-Correct

The month of January has just flown by — I feel we were just celebrating Christmas and poof! it’s the end of January!

One of the reasons I think is that (as well as a trip to San Diego) I’ve been knee-deep in a client’s launch campaign for one of her online training programs.

We’ve also been testing several different marketing strategies too to see what works best.

That’s one of the big advantages of an online business … if something isn’t working out as you’d hoped, you can easily course-correct.

This is some of my favorite work to do, and I love to help my clients figure out the system they need to get set up to make a launch campaign run smoothly.

So, as you’re busy planning out your next big launch, keep these three stages in mind:

  • Pre-launch: this is where you do all the major planning and strategizing and usually takes several weeks.
  • Launch: this is where you launch your event/program and is a relatively short time-frame.
  • Post-launch: once the initial launch phase is over, you want to ensure that you continue to get more sales, especially if it’s for a product that will be available over the long-term.

You can read more about these different stages here.

And, as always, if you have questions or comments please post below.

It’s OPEN – Spring Business Building Giveaway Event

Spring giveaway square FINAL 250 X 235The Build Your Brilliant Business: Spring Giveaway is now OPEN!

I’m excited to be one of the business professionals participating in this special spring giveaway. We’re a group of business coaches and professionals who want to support entrepreneurs like you by providing the tools you need to ensure that your 2016 gets off to a brilliant start.

These tools are available absolutely FREE – but only if you act now. Follow the link below between March 7th – 26th and see the amazing talent that has come together to offer their knowledge and expertise at no cost to you.

Click here to get your giveaways

Here are just a few of the business-building gifts that are part of this event:

  • Ways Doodling Attracts More Clients
  • 101 Ways to Attract (and keep) an Abundance of Clients
  • Your Interactive Teleclass Planner Guide
  • Guide to Marketing Your Book
  • How to Avoid the 5 Biggest Mistakes Coaches Make
  • Savvy Seminars: Creating and Marketing Successful Group Programs

Remember, the link above is only active March 7th – 26th so make sure that you download your gifts today.

Just Because You Can Doesn’t Mean You Should

As exciting as working from home can be when you first start out, after a while it can become very isolating. Even though I’ve been doing this for over 14 years, there have been times where I’d wished for the office environment again just so that I can be with people and have face-to-face conversations.

Over the years I’ve developed some tricks and strategies to help combat the isolation that we can sometimes feel:

1. Get dressed for work every day. Just because you can work in your pyjamas doesn’t mean you should! Honestly, I’ve never done this. I still get dressed every day and then “go to work”. Some days it’s just jeans and a top; other days, if I’m going out during the day, then I’ll throw on make-up too!

It’s amazing how your mindset changes when you get into “work” mode. And I always ask myself, “if a client was sat in front of me right now, would they know they were working with a professional?”

2. Technology is mobile — work from a different environment. Pick up your laptop and go sit at a coffee shop or the library for a couple of hours, just to be in an environment where there are people. You may even run into a friend or potential client while you’re out too. And the change of scene will do you good.

3. Join a local networking group — this is another great way to get out and mix with people and, if you join the right group, will lead to new clients too. Plus the structure of regular meetings means that you build this into your calendar, thereby ensuring you do get out.

4. Start a second business. Okay, so this one is a bit extreme but this is exactly what I did several years ago. I love my online business and would never want to stop doing it. But it had got to the point where I was spending too much time in my office and not enough time with people. So I decided to become an independent fashion stylist for a company, and now I get to work directly with amazing women — many of whom have become great friends. And the two businesses complement one another perfectly — it’s not a case of either/or, but of and/both.

What are you doing to ensure you don’t become isolated in your online business?

[Free Telesummit] How to be Your Own Boss Anywhere in the World

This story may be familiar to many of you; in fact it may even be your story…

Eric and Liz are mid-life dreamers who have had successful careers and now want deeper personal enhancement and fulfillment.  They had reached a stage in their lives where they didn’t want to continue having to work the weekends for the rest of their lives, or for three weeks of vacation a year.   After years of working as mid-level professionals they decided to take the plunge and start their own business so that they can work from any location.

Eric & Liz are now sharing their knowledge and expertise, along with 20+ other business owners (including myself) in a free online event called:

Mid-Life Corporate Dreamers Longing for Adventure:  How to break out of professional servitude and be your own boss anywhere in the world.

And you can register for free here.

When you attend this telesummit you will get the information, tips and strategies to find your true passion and turn that into a meaningful, heartfelt business that not only feeds your soul but feeds your bank account as well.  And the beauty of it is that not only will you feel more relevant and have the opportunity to make a huge positive impact in the world, you will also:

  • have more time to enjoy life,
  • have more time to spend with your family,
  • be able to travel more with your loved one,
  • have the chance to do what you have always wanted to do like eat the best croissants in the world in France, wine taste in Italy, or take ballroom dance lessons with a world class dancer in the Czech Republic (like Liz and Eric!).

Here are some of the incredible experts I am joining in this event; Lisa Robbins Young, Dr. Audrey Reille, Lori Palm and so many more who will have wonderful tips on how to create a business that will help you live the life of your dreams.

The telesummit starts on February 9, 2016 and runs for 2 weeks with at least 2 interviews being released every day, Monday through Friday.

Click here to register today

After 14 Years in Business I Did This

Last month I celebrated 14 years in business. Wow — that’s quite an achievement!

And to celebrate I became an LLC!

It was something I’d been thinking about doing for the past few years but never really got round it. And finally, I made an appointment with my attorney and let her handle it all.

The driving force behind going this route is simply for legal reasons; I wanted to protect my personal assets and have a very clear division between business and personal. I’ve always kept separate financial records for my business so that part hasn’t really changed.

But there’s been a definite mind-set shift this past month too…

  • Suddenly I feel I have a “real” business.
  • I feel like a grown-up!
  • I am approaching my 2016 planning with a totally different mindset.

Coming up with a name was something else I had to think about too and, as I’ve always traded under my own name, I decided to keep it simple!


Tracey Lawton Training & Consulting LLC

I know many of you operate quite happily and successfully as a Solo Proprietor and you don’t have to become an LLC business (after all, it took me 14 years), but if you do decide to go this route, you can either:

1) Do it yourself via an online legal service; or

2) Go through your attorney.

I chose the latter simply because I didn’t want to deal with all the legalities myself.

Periscope: Here is Why I Wouldn’t Use This as a Marketing Tool

School for Online Business SuccessThere is always the latest *hot* new marketing tool that you can use to market your business.

What was in favor just a couple of years ago has now been replaced with the latest whiz-bang tool.

Just because there is a new tool available doesn’t necessarily mean it’s right for you and/or your business and you should use it.

One of the latest marketing tools I’m hearing about is the new social media tool, Periscope. In a nutshell it allows you to instantly broadcast via livestream right from wherever you are.

I’m hearing of business owners using it to livestream trainings right from their office. Sounds great, right?

Here’s why I wouldn’t use this tool for a training class:

1. With a traditional teleclass/webinar training, you get people to register for your event, so you know they’re interested in hearing what you have to say. With Periscope there is no registering — your video/livestream is right there for people to see on Persicope’s app.

2. With a traditional teleclass/webinar training, you’re lucky if 30% of your registered attendees show up live for the event. But that’s okay — you can send them a replay. With Periscope there is no replay — again, your video/livestream is right there for people to see on Persicope’s app.

3. Because there’s no registering required, there is no way for you to follow-up with your audience. And if you’re not able to follow up with your audience, it’s not a very effective marketing strategy anyway.

With EVERYTHING you do in your marketing, your number one goal should be to get people to register for whatever it is you’re offering, so that you’re capturing their name/email address in your database.

A strategy that doesn’t allow you to do that, might not be the best strategy for your business.

Periscope sounds like it’s a lot of fun … but it’s just that. So use it for fun livestreaming but anything that you’re planning on doing to make money in your business, make sure you have a robust marketing strategy in place.