Why It’s A Good Thing To Delete Your Subscribers

Why It’s A Good Thing To Delete Your Subscribers

Over the past few weeks I’ve been going through my subscriber database and cleaning it up — deleting subscribers, products, and autoresponders.

I ended up deleting over 3,000 subscribers!

While that might sound a little scary (after all, why would I want to delete subscribers that I’ve worked so hard to get?) it’s actually a very good exercise to do.

If you’re at all familiar with your own email open rates, you know that only a certain percentage of your subscribers open your emails, yet you continue to send emails to this same group of people.

Did you know that you when you continually send email broadcasts to people who NEVER open your emails it affects your email deliverability?

So, for that reason it’s a good idea to really take the time — at least three times a year — and segment your subscribers between those who open your emails and those who don’t.

For those who don’t, you can pop them into a re-engagement campaign to try and reactivate them. And if they don’t open your emails after that, simply delete them.

By regularly taking the time to clean up your list you’re emailing to a high quality group of subscribers who do open your emails. Plus your open rates will increase, which makes you feel like you’re not emailing to crickets!

There a couple of others areas where you can clean up your client database too, and you can read about them here.

And, as always, if you have questions or comments please post below; I’d love to help.

Photo: flickr, sammynetbook

[Quick Tip] My 3-Step Plan For Getting On Track After Vacation

logo_puzzlepiecesWe had a wonderful family vacation last week in Traverse City. The weather was fabulous; the scenery was breathtaking; and there was so much to do. We went on a zip line canopy tour through the forest at Boyne City — my first time at doing this and it was fabulous.

And now, it’s back to reality …

It always takes me a little while to get back into the flow after I’ve been on vacation. And I’ve learnt over the years the process that works best for me; in fact there are three specific steps I take when I get back into my office after I’ve spent some time away:

1. Sort through all of my emails. Most of them are organized anyway as I have filters/labels set up in my Gmail account. But there are still lots of emails that need me to do “something” with them. So I usually spend the first couple of hours getting my inbox organized.

2. Prioritize my work for the week. What’s the ONE thing I need to focus on getting completed this week? And this week it’s about getting ready to launch my annual giveaway event, Templates-A-Palooza, next week.

3. Start with the easy stuff! Those little jobs that I can easily and quickly knock off my list. Once I’ve got these out of the way I find then that I’m back in work mode, and so can focus on my priority project for the week.

That’s it!

My 3-step plan for getting back on track after I’ve been on vacation.

What about you? Do you have a plan for getting and staying on track?

If not, and you’d like me to work with you to create your own plan, I invite you to register for a Your Systems for Success 30-minute Jumpstart session.

It’s designed for when you’re looking for a quick jumpstart on a very specific topic, to figure out which online business management system is best for your business, or to simply brainstorm and get a head start in your business.

[Quick Tip] For a Successful Launch Campaign

Phew! What a busy couple of weeks it’s been.

I’ve been working diligently behind the scenes for one of my clients getting everything set up for her to launch her live 3-day event in October … and we got it launched earlier this week.

There was a ton of set up work to do in Infusionsoft to ensure that the campaign would work correctly and the attendees would get all the necessary information that they need. Not to mention the team calls we had with everyone else involved in all aspects of getting this event launched.

And the work will continue as we now begin to promote the event and get people registered.

This is some of my favorite work to do, and I love to help my clients figure out the system they need to get set up to make a launch run smoothly.

When planning your launch, whether it’s a live event or an online program, there are three key stages that you need to map out:

  • Pre-launch: this is where you do all the major planning and strategizing and usually takes several weeks.
  • Launch: this is where you launch your event/program and is a relatively short time-frame.
  • Post-launch: once the initial launch phase is over, you want to ensure that you continue to get more sales, especially if it’s for a product that will be available over the long-term.

Later today I’m off to the airport to collect my Dad who’s visiting for two weeks. And then later in the month we’re off on a family vacation to Traverse City—we’ve never been there before and we’re really looking forward to it.

So that’s my June pretty much taken care of.

What about you?

What are you planning to work on during the Summer?

If there’s anything I can help you with, or you’d just like someone to brainstorm with, my Your Systems for Success 30-minute Jumpstart session is the perfect chance for us to do this.

It’s designed for when you’re looking for a quick jumpstart on a very specific topic, to figure out which online business management system is best for your business, or to plan your next product or program offering.

Product/Program Launch Campaign Quick Tip

Give yourself enough time to plan and implement your launch. So often business owners don’t allow enough time to put in place all the key steps needed to ensure a successful launch campaign. There are so many moving pieces in a launch cycle that if at any point in the process a step gets missed, it could spell disaster for your launch and means it might not to be as successful as you hoped it would be.

Click here to read the full article, and get four more product/program launch campaign tips!

Why it’s Smart to Offer Paypal as a Secondary Payment Option

paypalI get a lot of questions from business owners around whether they should get a merchant account or just stick with Paypal.  I actually prefer the flexibility of a merchant account as my primary payment processor because it not only allows a client/customer to pay by credit card (without having to go through Paypal’s process to do that) but it also offers you more options in terms of recurring billing features (think membership programs) and taking client’s credit card payments over the phone. Plus, the big advantage of having a merchant account is that you have the funds deposited directly into your checking account, unlike Paypal which takes 2-3 days to transfer the funds to your checking account … and that’s only after you’ve instructed it to do so!

However, it’s also really smart for a business owner to offer Paypal as a secondary payment option too. And here’s why.

The most important reason is Paypal’s Bill Me Later (or now known as Paypal Credit) feature.  This allows a client/customer to spread their payments out over six months, interest free (thus allowing them to choose their own payment schedule). But you, as the merchant, get the full amount right away. As the business owner, you no longer need to worry about offering a payment plan if you don’t want to. This means:

  • No dealing with declined credit cards.
  • No wasted time having to chase customers/clients for their new payment information.
  • More money in your pocket!

As business owners, you want to make it as easy as possible for your clients and customers to do business with you, while still maintaining consistent cash flow for you, and budget-friendly options for your customers. A win/win for everyone!






Creating Leverage is Not Always The Answer To More Income

We’re constantly told that we need to create leverage in our business; that working with one-on-one clients is too time-consuming.

However, there’s one vital step that is missing from this scenario, and this is why many business owners are frustrated; they’re not filling their programs; they’re not selling their products.

Watch this week’s quick video tip to discover what that missing key is.

Tracey LawtonAbout the author: Online Business Development Strategist, Tracey Lawton, teaches life coaches, business coaches, and virtual assistants how to become more organized, streamlined, and automated so that they don’t constantly bottleneck projects and processes. Having the right systems in place leads to consistent revenues, more clients, and less stress and overwhelm. Find out if you have the right systems in place for your business with Tracey’s free quiz, “Is Your Business Set Up To Fail?” at http://bizsuccessquiz.com