Top 6 Reasons Why Your Business Isn’t Growing

Top 6 Reasons Why Your Business Isn’t Growing

If your business isn’t growing, or it’s stagnant, I find it’s usually down to one (or more) of these six reasons.

I speak to clients all the time who are frustrated and overwhelmed because:

  • Their business isn’t growing;
  • They don’t have any clients (or very few clients);
  • And their income isn’t where they want it to be.

And after having many such conversations over the past few years, and hearing their frustrations at their lack of business growth, I’ve discovered that there’s usually a theme to the reasons why their business isn’t growing in the way they want it to.

I’ve identified SIX key reasons why they’re not seeing the results they want to see.

Read through these reasons and see if you can identify with any of them yourself … you may have more than one!

1. No Clear Strategy or Vision. When you’re not clear on why you’re in business or the results your business is delivering, it’s very hard to grow it – you don’t know what direction to go in; what to do next etc. etc. and chances are you easily get distracted and get off track by following those bright shiny objects (in the form of the latest hot marketing strategy or product). It’s a bit like trying to put together a jigsaw puzzle when you don’t have the box in front of you to show you what the end result should look like.

2. Focusing on the WRONG Things. Related to point 1 above, when you’re not clear on what you’re doing then chances are you’ll focus on the wrong business building and/or marketing activities. And then you’ll be disappointed with the results you get. This is because you either don’t fully understand the activity but you’re going ahead with it anyway. Or you don’t know how the activity relates to your business so don’t know how it’s going to help you build your business.

3. Lack of an Automated Marketing System. Without the proper automated marketing system in place, it’s very difficult to follow up with new subscribers (that’s even if you have a system for capturing new leads in the first place). If you don’t have a system in place for following up with your new subscriber, then how can you expect to turn them into a paying client or customer?

4. Lack of Systems. Forget about the automated marketing system, you don’t have any systems in place at all! You’re surrounded by paper piles; you can never find what you’re looking for; you have no idea of your business finances – these are all symptoms of a lack of basic business management systems. And this itself is a core reason why your business isn’t growing.

5. Not Clear On The Results Your Services Deliver. This again goes back to point 1 above, but it also means that if you’re not clear on the results your services deliver, then your marketing message is not clear either. Which means you’re not attracting your ideal clients (if any clients) and your business isn’t growing.

6. Not ASKING! This is a big one. I see it happen so many times. You’ll do anything and everything not to have a sales conversation with a client and ASK them to work with you. And this could mean not even asking them to have a strategy session/initial call with you so that you can find out more about one another. You really do need to start getting into the habit of ASKING people to work with you and create a system for consistently ASKING to have those conversations.

Which of these reasons can you relate to? Is there more than one? Post your answer in the comments below; I’d love to help.

(c) 2017 Tracey Lawton Training & Consulting LLC

Tracey LawtonAbout the author: Online Business Development Strategist, Tracey Lawton, teaches life coaches, business coaches, and virtual assistants how to become more organized, streamlined, and automated so that they don’t constantly bottleneck projects and processes. Having the right systems in place leads to consistent revenues, more clients, and less stress and overwhelm. Register for the FREE Online Training From CHAOS To CALM TODAY and see if you have all of your bases covered.

 

3 Tips for Successfully Managing Your Day-to-Day Workload

3 Tips for Successfully Managing Your Day-to-Day Workload

Time management is the bane of every solopreneur’s life!

There is so much to do in your business on a day-to-day basis that it’s very easy for time to run away with you. Before you know it an hour has disappeared and you’re not much further forward.

Let me share with you today a tool that I use regularly to help me manage my day-to-day workload.  It’s a simple tool … and everyone has it — including you!

And my tool is … SPREADSHEETS!

They have so many more uses than just calculating figures. They are also a great tool to help you manage your time effectively.

As a busy soloprofessional you are not only working for your clients, but you have to work ON your business too. Effective time management is crucial for developing and growing your business, as well as income generating activities.

Below are my top 3 tips for effective time management using spreadsheets.

1. Create a Work Schedule

When I started to get busier I realized I needed a system that would allow me to anticipate or schedule in client’s work. I designed a really simple spreadsheet with the weeks along the top and the client’s down the side. I encourage my clients to book work with me in advance so that I can put this in my schedule. For regular clients I can book in so many hours for them each week, and because my spreadsheet totals the number of hours booked each week I can see what my commitments are and what I have left.

I find that it’s really working, not only because my clients can get ‘booked in’, but when I get an enquiry for new work I can look at my schedule to see if I can meet their deadline.

This system works well for me!

If you find yourself having time management issues with your clients, then give my system a go!

2. To Do List

How do you manage your day-to-day tasks? Do you have a notebook for your To Do lists and cross out each one as you go along? Or do you have little yellow post-its stuck all over the place? Is this really the best way of managing your daily tasks?

Spreadsheets are a great way for you to organise your To Do list. Set up headings in the first row and add your tasks below. You can then sort your list by any column that you choose, making it an interactive To Do list. And best of all, your list is contained in one place.

Create a shortcut to your To Do list and place it on your desktop so that you can access it easily, or just keep it open and minimise your screen each time you’re not using it.

Make your To Do list even more interactive by filtering out those tasks that have already been completed. How? Use the AutoFilter built into Excel!

3. Plan Projects and Activities

How do you keep a track of what needs to be done and when?

The answer’s simple — set up a spreadsheet!

Spreadsheets also accept date formats and this makes them a great tool for tracking projects or planning activities. You can easily use AutoFill to create a date timeline too. Use the column headings for your dates, and the rows for your activities.

Use the cell where the date meets the activity to enter notes, To Do, or anything else relating to your project or activity. Once an activity is complete you can use the strikeout feature to cross it off!

As you work along the timeline, you can hide the columns with past dates, showing only those columns for current and future dates. And if you want to be really creative, use different colours for the cells to represent different activities, i.e. blue cells = to be done; red cells = overdue etc.

Follow these 3 time management tips, and you will soon be using more time more wisely!

Where are you struggling to stay on top of your day-to-day workload? Let me know in the comments below. I answer all questions, and I love to help!

(c) 2017 Tracey Lawton Training & Consulting LLC

Tracey LawtonAbout the author: Online Business Development Strategist, Tracey Lawton, teaches life coaches, business coaches, and virtual assistants how to become more organized, streamlined, and automated so that they don’t constantly bottleneck projects and processes. Having the right systems in place leads to consistent revenues, more clients, and less stress and overwhelm. Register for the FREE Online Training From CHAOS To CALM TODAY and see if you have all of your bases covered.

 

Top Gmail Productivity Tools

Top Gmail Productivity Tools

Having access to all of your information from your tablet, iPad, smartphone, laptop, desktop etc. is the norm these days.

So you need to find a simple way to easily access this information and streamline the process.

As an Android/PC gal, I love Google Tools to help me stay organized and on top of all my emails, documents, workflows etc. and having access to this information from wherever I am makes it a whole lot easier to be more efficient.

Several years ago I was a die-hard Outlook user. But it was only accessible from my desktop PC … in my office.

Then I started to travel more and more (both for business and personal) and found I needed something that was more efficient (this was even before smartphones became the norm).

Enter Gmail … and Google’s various tools.

Making the switch was a big learning curve for me and, initially I got frustrated that I couldn’t do some of the things in Gmail that I used to easily be able to do in Outlook. However with a bit of perseverance and re-thinking the way I worked, I found some great Gmail productivity tools that allow me to do pretty much the same things as I used to do in Outlook. And today I’m going to share them with you!

1. Email Signatures

Problem: One of my biggest frustrations at first was that Gmail didn’t put my email signature at the bottom of my messages; instead it put it at the bottom of the conversation thread. If there were several emails within the conversation thread, this meant that my signature appeared way down at the bottom.

Solution: If you go to your Gmail settings and click on Labs, scroll down until you find the Signature Tweaks Lab and enable it. This means that my email signature now appears at the bottom of my email message instead at the bottom of the conversation thread. I also have different email signatures set up for different email accounts, and Gmail automatically puts the right signature for the right account.

Also check out Wise Stamp for professional looking signatures — works great with Gmail (I use it).

2. Email Templates

Problem: For those repetitive emails I used to have email templates created in Outlook, so I just chose the template I wanted and away I went. I couldn’t find this same functionality in Gmail initially, so was copying and pasting from Outlook into Gmail each time I wanted to use an email template.

Solution: Again, if you go to your Gmail settings and click on Labs, scroll down until you find the Canned Responses Lab and enable it. Voila! I can now create email templates in Gmail in the same way I used to create email templates in Outlook. So I simply took all my Outlook templates and copied and pasted them into new canned responses in my Gmail account.

3. Mail Merge

Problem: One of the things I loved about Outlook was the ability to create mail merges, i.e. send personalized emails to a group of people by using the Mail Merge feature in Word. It would automatically send them to my Outlook as emails.

Solution: This was a harder one to solve and took quite a bit of digging around to find the solution … but I felt sure it had to be there. And it was! Here’s a link to a video tutorial that shows you exactly how to create mail merges using Gmail. It requires you download a spreadsheet and save it in your Google docs, but it’s such a huge timesaver.

Click Here to watch the Mail Merge Video

So there you go … my top three favorite Gmail tools to increase my productivity. And if you know of any others do let me know. I love new gadgets!

4. Boomerang

Another of my favorites is Boomerang for Gmail.  If you’ve ever wanted to send your emails on a specific day/time (rather than the send immediately option that you currently have with Gmail); or you want emails to return to the top of your inbox on a specified date so that you can be reminded to do something, Boomerang will do just that!  It’s a great find, and makes my Gmail feel more like my Outlook used to be.

5. Drag

Another great tool that I’ve just discovered is called Drag. It transforms your Gmail into organized Task Lists. It’s a free Chrome extension that turns your inbox into a manageable workspace (just like Trello, but for Gmail).

Which of these Gmail productivity tools are you going to enjoy? Let me know in the comments below.

(c) 2017 Tracey Lawton Training & Consulting LLC

Tracey LawtonAbout the author: Online Business Development Strategist, Tracey Lawton, teaches life coaches, business coaches, and virtual assistants how to become more organized, streamlined, and automated so that they don’t constantly bottleneck projects and processes. Having the right systems in place leads to consistent revenues, more clients, and less stress and overwhelm. Register for the FREE Online Training From CHAOS To CALM TODAY and see if you have all of your bases covered.

 

Systems: This Is What Happens When You Have The RIGHT Systems But In The WRONG Order

Systems: This Is What Happens When You Have The RIGHT Systems But In The WRONG Order

Systems are the cornerstone of your business.  Without the right office organization systems in place, you’ll very quickly become overwhelmed and frustrated.

I recently held a virtual workshop where I talked about the three biggest mistakes I see many business owners making in their business, and all of these mistakes had one thing in common: a lack of SYSTEMS.

One of those mistakes I shared was having the right systems in place, but in the wrong order.

Let me explain a bit more…

Over the 16 years I have been in business, I have become aware that there is a very specific order in which to build your business, and if you do any of this out of order, then at some point you’re going to cause some problems for yourself.

So, I took these steps and created a 3-step business management model. I refer to these three steps at the 3 “Ms” to Online Business Management Success, and it is this business model I follow and teach my private clients to follow too.

Put simply, the three steps in the 3 Ms model are:

  • Step 1: Manage – build the foundations for your business by creating your core systems
  • Step 2: Market – create visibility so that your target market knows who you are and what you do, and then build your database of potential clients and customers
  • Step 3: Create Multiple Streams – when you get to the “bursting point” in your business repackage your expertise into various products and programs to leverage your time

I’ve written and talked about this specific business management model a lot previously, so I don’t want to focus on the process today. Instead, I’d like to share with you the results you get (or don’t get) when you do things in the WRONG order.

Scenario #1: Creating & Launching an Info Product Without Having a List in Place

Rather than focusing on building your list (step 2: market), you spend time creating a product (step 3: multiple streams) because that’s what you’ve been led to believe works … create a passive product that people can buy on your website and you become an overnight success!

So you create and launch your product, but you don’t get any sales!

Why? Because you don’t have anyone to sell to!

This is a classic case of going straight to Step 3 and completely missing out Step 2.

Scenario #2: Running an Advertising Campaign to Get New Subscribers/Leads

Let’s say you run a Facebook ad for your ezine, and it’s a huge success and you get a ton of new subscribers (step 2: marketing). If one (or more) of these new subscribers are then interested in working with you, what processes do you have in place to turn that subscriber from a potential client into a paying client? I.e. your client conversion system – and this is actually a part of your contact management system (step 1: manage).

So if you don’t have this system in place before the marketing, you’re going to have to scramble to get this set up and you could actually lose the potential client in the process.

This is an example of marketing your business (step 2) before managing your business (step 1).

So even though in the two scenarios above, you had the right systems in place, you were implementing them in the wrong order. The result is that both of these scenarios will have a very real impact on your bottom line:

Scenario 1: You put in hours of YOUR time creating an info product with no sales. What is your hourly rate? Multiply that by how many hours it took you to create the product and there is the cost of your lost revenue opportunity. That time would have been better spent focusing on getting new ideal clients so that you can fill your business and generate consistent revenues.

Scenario 2: You lose the sale because you don’t have your systems in place. The client goes elsewhere. What has that lack of systems just cost you in terms of business revenue?

Where are you struggling to get the right systems in place? Share in the comments below; I’d love to help.

© 2017 Tracey Lawton Training & Consulting LLC

Tracey LawtonAbout the author: Online Business Development Strategist, Tracey Lawton, teaches life coaches, business coaches, and virtual assistants how to become more organized, streamlined, and automated so that they don’t constantly bottleneck projects and processes. Having the right systems in place leads to consistent revenues, more clients, and less stress and overwhelm. Register for the FREE Online Training From CHAOS To CALM TODAY and see if you have all of your bases covered.

 

3 Simple Strategies to Get New Clients Over the Next 30 Days

3 Simple Strategies to Get New Clients Over the Next 30 Days

If you’re struggling to get more clients, there are three simple strategies that you can implement that will help.

But, more importantly, taking consistent, daily action is the real answer to getting more clients.

I’ve had many conversations with business owners these past few months who are, quite frankly, really struggling with their businesses:

  • They have little to no clients.
  • They’re not making the income they need just to pay the bills.
  • They’re barely keeping their heads above water.

When faced with this situation, there’s really only one thing they can do – and that is focus on getting new paying clients.

Maintaining a good cash flow is at the heart of building a successful business; therefore your focus needs to be on getting more clients who are willing to pay for your services.

The only way you can do that is to work with clients who will pay you for your one-on-one services.

Therefore you should forget about:

  • Updating your website.
  • Spending your time on launching a new product or program (if you’re struggling to fill your practice with one-on-one clients, you will struggle to fill your programs).
  • Putting together a telesummit or other major list building event.

Yes, these are all great things to do, but short-term, the focus really has to be on getting more paying clients – this is the single, fastest way to improve your cash flow.

So put all of that “busy” stuff aside, and instead focus on these three simple strategies to get more clients.  You can easily implement each of these strategies so that you can get new clients in the next 30 days — aim for a goal of 3 new clients:

1.  Follow-up with past clients. If you’ve had some success in your business and have worked with a few clients over the past 12-18 months, then take some time to:

  • Check back in with them and see how they’re doing.
  • Ask them if there’s anything they need any help with.
  • Update them on what’s happening in your business.
  • If they’re local, offer to reconnect over coffee.

One of the biggest mistakes you can make in your business is to forget your past clients and not touch base with them again.

2.  Connect with “warm” leads. How about those conversations you had with potential clients that said “no” or “maybe” to your services? Go back to them and, following the example above, reconnect with them.

Chances are they’re in a different place than they were when you last spoke and they may be ready to work with you this time around.

3. Attend in-person networking events. Connecting with people face-to-face is one of the best ways to meet new clients/potential clients.  Whilst the person you may be speaking with may not be an ideal client you never know who they know.

So when you meet someone at a networking event, never try to sell to them. Get to know them first, build the relationship, and make sure the conversation is about them. And ask them, “who do you know who…” and see if they can offer you any referrals.

When you take consistent steps, day in day out, that’s when you’ll start to see results in your business, i.e. getting more clients.

And these steps I’ve shared with you are all very simple to implement – no complicated technology involved!

Action Step: Create a daily action plan outlining exactly what you’re going to do every day for the next 30 days to get three new clients.

And work that plan!

Where are you struggling to get more clients? Share in the comments below; I’d love to help.

(c) 2017 Tracey Lawton Training & Consulting LLC

Tracey LawtonAbout the author: Online Business Development Strategist, Tracey Lawton, teaches life coaches, business coaches, and virtual assistants how to become more organized, streamlined, and automated so that they don’t constantly bottleneck projects and processes. Having the right systems in place leads to consistent revenues, more clients, and less stress and overwhelm. Get your free Systems Checklist TODAY and see if you have all of your bases covered.

 

Using Payment Plan to Increase Your Cash Flow: Your 5-Step Guide

Using Payment Plan to Increase Your Cash Flow: Your 5-Step Guide

You’ve done it! You’re generating consistent cash flow month after month — you can predict exactly what’s coming in and exactly what’s going out.

For many business owners though, this is still a dream.

But, with a few tweaks to your current set up you can start to turn that dream into a reality.

Maintaining a consistent cash flow is a critical element of running a successful business — you need to be able to pay your bills and, more importantly, pay yourself! I come across too many business owners who do not have this crucial foundational system in place. As a result they’re on a constant feast or famine cycle … you know, some months they have a massive surge in income, and the following month they hardly have two pennies to rub together.

As well as being an inefficient way to run a business, it’s also very stressful.

You never know if you’re going to have a good month this month, and be able to pay your bills, or barely scrape by.

For these reasons I am huge fan of payment plans, both for making my own purchases in my business and for clients to pay me.

Why? 

Because it helps enormously with cash flow – which is crucial when it comes to the smooth running, and long-term success, of your business.

On the expenses side, I can easily budget for expenses. As a business owner you too want to be able to manage your own cash flow, i.e. the money going out of your business, not just the money coming in.  By taking advantage of payment plans when you sign up for any kind of business development program, you’ll know exactly how much is going out of your business each and every month. You’ll be able to manage your expenses much better — rather than a big lump sum going out in one month, you can spread the payments out over several months.

And on the income side, you can easily anticipate how much is going to come into your business every month, and make plans accordingly. And you’ll also be able to grab opportunities as they present themselves because you know your financial situation.

So know that you understand a little more how payment plans can help you, both as a business owner and service provider, today I’d like to share with you my five steps to increasing cash flow in your own business by utilizling payment plans.

1. Get a merchant account. I consider this a must-have for any business owner wishing to do business online or providing one-on-one services with clients. With a merchant account you can very easily accept all major credit cards without your clients and customers having to go via Paypal (this is a great option for a secondary payment processor). And, most importantly, you can set your client payments up for automatic recurring billing. Doesn’t that sound fabulous?

2. Offer payment plans. Again, this is a must-have for anything you sell costing more than $150. So this would apply to your products, programs, and mostly your one-on-one client services. How you choose to set up your payment plans is entirely up to you, but a good rule of thumb is to add between 10-20% onto the full pay price and divide that number by the required number of payments. For private client payment plans, you may want to approach that slightly differently, depending on the program and investment level.

3. Don’t stretch payment plans out too far. This is especially important for your group programs and one-on-one client programs. You want to ensure that when the end of the program is reached the client has made all of their payments. There is the danger that if you let payments go beyond the end of the program the client will feel that they’re paying for a program they are no longer a part of, and this can result in higher credit card declines.

4. Have clear payment policies in place. Talking of declines and other ‘uncomfortable’ payment issues, make sure you have a clear policy in place for how you’re going to collect on non-payers. How do you contact them, i.e. phone, email, certified letter, and how long do you leave it before making contact with them? Are you willing to go as far as handing things over to a collections agency?

5. Be aware of all the fees involved. Many business owners get stung by unforeseen merchant and shopping cart fees. Check out what fees are involved on your merchant account – there is usually a monthly account fee, a monthly gateway fee, and per transaction fees (which are usually a percentage of the transaction). And if you’re using recurring billing through your shopping cart, check out their recurring transaction fees too. If you’re using Paypal also be aware of their fees; on the surface it may seem a better deal than having your own merchant account, but dig a little deeper, and understand exactly what’s involved.

Increasing your cash flow by offering payments options is definitely a good way forward, both for you as the business owner and your clients. But do be fully aware of any costs and pitfalls involved so that you can plan and budget accordingly.

What questions do you have about setting up payment plans? Post in the comments below; I’d love to help.

(c) 2017 Tracey Lawton Training & Consulting LLC

Tracey LawtonAbout the author: Online Business Development Strategist, Tracey Lawton, teaches life coaches, business coaches, and virtual assistants how to become more organized, streamlined, and automated so that they don’t constantly bottleneck projects and processes. Having the right systems in place leads to consistent revenues, more clients, and less stress and overwhelm. Get your free Systems Checklist TODAY and see if you have all of your bases covered.