strategic marketing plan

Creating A Marketing Calendar: Your Essential Business Planning Tool

Articles for Reprint January 31, 2012

One thing that kept cropping up for me when I was teaching at a recent event was the fact that so many of you are getting overwhelmed with your marketing; not so much with the list building or connecting with potential clients, but your actual marketing planning. The busier you get in your business the [...]

Read the full article →

Smart Marketing = List Segmentation

Articles for Reprint January 9, 2012

How many times have you registered for a teleclasses – and the teleclass teacher has continued to email you to register for the teleclass? How many times have your purchased a product – and the product creator continues to email you to offer you the product? How many times have you registered for an online [...]

Read the full article →

The 3 Stages of a Successful Product Launch

Articles for Reprint September 8, 2011

What is a product launch? It’s a step-by-step, repeatable process, that you can implement whenever you want to launch a brand-new product or program, or re-launch a current product or previous program. It’s much harder to sell something simply by sticking it out there and hoping people will buy it; when you have a launch [...]

Read the full article →

4 Simple Steps for Creating Your Strategic Marketing Action Plan (MAP)

Articles for Reprint March 22, 2010

Your strategic Marketing Action Plan (MAP) is a document that is used to plan your day-to-day marketing activities/strategies for running your online business; in other words it’s your MAP to online business management success. And just like a real map, your MAP tells you exactly how to get from point A to point B and [...]

Read the full article →

3 Basic Steps to Business Planning Success

Business Planning January 18, 2010

There comes a point in every solopreneur’s business where they need to sit down and plan … and I mean, really plan! Not just write down a few ideas on the back of an envelope and hope for the best, but really map out a long-term strategic plan for their business. Creating this kind of [...]

Read the full article →

Creation of a Marketing Database Solved this Client’s Problem!

Build Your Team January 3, 2006

My client approached me with a problem she was having in setting up a database. What she wanted was a database to track a marketing campaign that she was planning, but the problem was (or should I say problems!) were: 1. She didn’t have her target audience researched; 2. She didn’t know how to set [...]

Read the full article →