Over the past few weeks I’ve been going through my subscriber database and cleaning it up — deleting subscribers, products, and autoresponders.

I ended up deleting over 3,000 subscribers!

While that might sound a little scary (after all, why would I want to delete subscribers that I’ve worked so hard to get?) it’s actually a very good exercise to do.

If you’re at all familiar with your own email open rates, you know that only a certain percentage of your subscribers open your emails, yet you continue to send emails to this same group of people.

Did you know that you when you continually send email broadcasts to people who NEVER open your emails it affects your email deliverability?

So, for that reason it’s a good idea to really take the time — at least three times a year — and segment your subscribers between those who open your emails and those who don’t.

For those who don’t, you can pop them into a re-engagement campaign to try and reactivate them. And if they don’t open your emails after that, simply delete them.

By regularly taking the time to clean up your list you’re emailing to a high quality group of subscribers who do open your emails. Plus your open rates will increase, which makes you feel like you’re not emailing to crickets!

There a couple of others areas where you can clean up your client database too, and you can read about them here.

And, as always, if you have questions or comments please post below; I’d love to help.

Photo: flickr, sammynetbook